Rick Ruggles Custom Jewelry


Rick Ruggles Custom Jewelry DesignSite Name: Rick Ruggles Custom Jewelry Design
Site URLs:
http://www.rickruggles.com/rickruggles/morsecode.html and
http://www.rickruggles.com/rickruggles/xox.html

Here’s some webwork I did recently, utilizing JavaScript.

I was contracted by White Rabbit Graphic Design, who was in the midst of revamping the website of artist and jewelry-maker Rick Ruggles.

For his new jewelry line, Rick wanted a form for shoppers that would allow them to see a preview of the product they were shopping, which would change as they changed their order parameters. There’s a morse code design, which Rick inscribes with a secret message specified by the shopper, and also the XOX line.

There were about 20 variations on each product line that had to be previewed for the shoppers.

The morse code line was particularly challenging, because not only would the image change as the user made selections, but the form itself would change in certain cases.

The job went fairly quickly…I think about 10 days between initial contact and the site going live. It’s probably the most extensive JavaScript programming I’ve done on any given page. It also involved interfacing with third-party shopping cart software.

Rick and LJ at White Rabbit seemed pretty happy with the final result. Rick reported selling a ring in the first 24 hours of the site going live, so I guess the form is effective.